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Core Concepts of Marketing (Philip Kotler Summary)
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WebThe Definition of Marketing According to Philip Kotler Marketing is a crucial aspect of any business, and it is essential to understand what it entails. Philip Kotler, a renowned marketing expert, has defined marketing as a social and managerial process by which individuals and organizations obtain what they need and want through creating and ... WebPhilip Kotler’s definition of Marketing is – “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and … WebSep 26, 2011 · As Dr Kotler defines; Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with … minigolf burhave